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Aug 3, 2012

Indians Expect To Lead The mHealth Revolution : PwC Survey

 
With large penetration of mobile phones in the country (close to 1000 million cellphone users, teledensity >79%), India has realized that mHealth adoption will play a very important part in improving access and quality of healthcare in the country. Countries like China, Brazil and the US have all turned to mHealth in varying degrees. There are significant differences in mhealth adoption among emerging and developed nations. A recent survey from PricewaterhouseCoopers tries to assess the climate for utilization of mHealth in 10 developing and developed countries.

The extensive study included patient survey with over 1,000 respondents, physicians’ survey with 433 physicians and a payer survey with 345 respondents. The study shows that expectations are high for mHealth from patients, providers and payers. Consumers are ready to adopt mobile health faster than the health industry is ready to adapt. Here are a few key findings from the study relevant to India:
  •  India and China scored the highest in openness and awareness of mHealth. China shows higher use of mHealth at present compared to India, though the environment in India was felt to be most encouraging of all countries. From the ten countries in the study, Indians expect mHealth to have the largest impact on healthcare. 60% of Indians surveyed felt that widespread adoption of mHealth services is inevitable in the near future.
  • 92% of physicians in India expected a noticeable effect of mHealth in 3 years. Also, 52% of physicians in India believe the widespread adoption of mHealth is inevitable.
  • Patients in emerging markets like India and China are more willing to pay for mHealth than their counterparts in the developed countries.
  • Despite the optimism and the desire, India scored the lowest on the technology front. Technology was found to be most mature in Denmark and US.
  • Telephonic consultations, Administrative communication and Remote patient monitoring are the most popular uses of mHealth in India. Remote access to EMRs is fast gaining in importance.
The main drivers for patients using mHealth in India are
  1. To reduce own healthcare cost,
  2. Improve access to providers,
  3. Ability to obtain information.
The main barriers in patient adoption of mHealth in India are cost, lack of relevant applications and unwillingness of doctors.

The main drivers for physician use of mHealth in India were
  1. Lowered overall cost of care for patients,
  2. Ability to reach previously unreachable patients and
  3. Saving of time otherwise spent in administrative functions.
The main barriers in physician adoption of mHealth in India were lack of interest and unavailability of information about mHealth.

Of all stakeholders, Physicians are generally the most reluctant lot to adopt mHealth. In the whole study, 60% of active users of mHealth say that patients and technology companies are more interested in mHealth than physicians. Though Indian physicians seem more amenable to adoption of mHealth compared to physicians in most other countries, we still have a long way to go. Having doctors join the mHealth revolution will be the key to ensuring optimum benefits for the patients. And that, my friend, is going to be a tough task.


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